Meet Witness: Rae Cook

We love our team at Witness, and we love even more when we get to add new team members that make our team even stronger. Our newest addition comes to us with a passion for motion graphics and an eagerness to create.

Meet Rae.

Briefly describe your role at Witness.

As a designer, I am involved throughout the creative process from concept development and establishing the style of various projects to producing visual assets and animation.

How did you get into this industry?

Honestly, I was interested in motion graphics before I knew what to call it. I would watch openers, animated movie credits, and even explainer videos and think, “What is this and how do I get paid to do it?” Once I figured out what to call it, I took a few courses on the basic history and mechanics. My background is in editorial illustration, so I combined my experience with illustration with motion which eventually lead to me here.

What’s the most rewarding part of your job?

My favorite part every project is the early development stages. Before we even start on design, the biggest challenge is coming up with a conceptually compelling solution for the client. The most rewarding part of my job is when that concept is fully realized.

Also, it’s extremely satisfying to find the perfect way to seamlessly loop a GIF.

What tools are essential to doing your job well?

An understanding of industry relevant programs like Photoshop, Illustrator and After Effects are unsurprisingly essential to my job, but I think the ability to communicate ideas clearly and work collaboratively are also crucial in producing engaging content in a studio environment.

What are your best technical or creative skills?

I think my most valuable skill is contributing solutions that add depth to the visual narrative, whether we are talking about design, animation and scene transitions, or emotional engagement.

What’s next on your list to learn/complete?

Right now I am learning about 3D and VR.

What are you most proud of (not limited to work experience)?

It’s probably a three-way tie between referencing both Peanut Butter Jelly Time and Harry Potter in my Master’s thesis about the rise of the GIF in contemporary illustration, dominating in Donkey Kong Country for SNES, and getting LED shoes.

How do you get yourself “in the zone” at work?

I am powered by tea – usually English Breakfast or Earl Grey.

Name something unexpected that you’ve learned since working here.

Before I worked as a production artist and then a freelance illustrator, which are both more solitary occupations, so I’ve learned a lot about working as part of a team.

What excites you the most when it comes to the future of your role at Witness?

We are given a lot of creative freedom to experiment at Witness. Despite being relatively new to both the company and the industry, everyone is excited to share and collaborate on new and innovative ideas.

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