Autotrader is a major player in used car sales, and they recently went through a major site overhaul. Their challenge was to highlight the great new features of the site to their B2B customers…used car dealers.
They knew they wanted something polished that matched the look and feel of their new site. And they knew they wanted to make it easy for viewers to “follow.” The solution…a polished 3D world based on a simple map and location pin theme.
We were able to quickly move the viewer from scene to scene, highlighting parts of Autotrader’s user experience as well as elements that car dealers would be able to easily relate to.