We call Atlanta home, in large part because it’s a great place to live and work. That’s exactly the message put forth by Choose ATL, an Atlanta coalition to help bring more people to Atlanta.
So, when they asked us to help them with an infographic style video, we jumped at the chance. Armed with just a script and some interesting statistics, they let us run free. And that we did.
We created a 3D world with a 2D feel where we could portray a lot of information without confusing viewers. The simple colors and shapes made everything flow together nicely while camera moves and perspective changes kept everything interesting.
The final product was a fun and quirky look at a great city that encompassed everything we love about living in Atlanta.