SI - Relaunch Sizzle Reel

When SI.com did their first major site design update in years, they knew they needed a video to share with potential advertisers and new users.

They wanted to bring in live action elements of users interacting with the site, along with animated sections of the site’s interface. With just the design files from the site, we were able to craft a solution that covered all of their needs.

We pulled off a guerilla shoot in our own offices and then composited the new site (which wasn’t yet launched) for our live action sequences. Then we hand animated various elements from the interface to call out key features.
The whole thing was edited together in a “sizzle video” fashion keeping it fun and fast paced while laying out all of the necessary details.