Southern Company loves to have lots of employee engagement. That’s why they came up with their So Prize initiative. So Prize invites employees to submit ideas for products and services that Southern Company can take on.
Rather than sending out a boring email or print materials that often get overlooked, they decided to create a fun animation that would spell out the details quickly and effectively.
After the initial concept and art direction were completed by the client, they brought their designs to us to unfurl as it were. We created a fun way to reveal the large amount of text on unfolding patterns, that kept the entire piece moving throughout. We paired that with simple iconography for an informative, but never boring, animation.