UPS - Banking

Here’s another one of our fun UPS product videos. This time around, they didn’t want to focus on a character story like in our “Access Points” and “My Choice” videos.

Instead, we focused more on the process that banks go through processing checks from brand to processing facility. The whole thing can be quite confusing, so we worked hard with the client to come up with an animation that was fluid and entertaining, without being overwhelming or confusing.